Description: A website called Not Amazon was created to drive sales to more than 4,000 independent stores in four cities. The initiative aims to keep expanding.
Date: Jan 02, 2021
Questions for discussion:
- Explain the branding strategy of “Not Amazon”?
- How is it beyond “buy local” branding?
- Who do you think is the target market for this site?
- Do you think the brand will influence consumer buying behavior?