Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Product Brands and Branding.

Description: The short VR film Baba Yaga, released on Facebook’s Oculus headsets, shows off the new medium’s narrative potential


Date: Jan 16, 2021


Questions for discussion:

  • What are the marketing issues related to the growth of VR development?
  • How would you go about developing this company?