This film shows off virtual reality’s growing potential to compete with movies, TV, and gaming as our dominant form of entertainment

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Product Brands and Branding.

Description: The short VR film Baba Yaga, released on Facebook’s Oculus headsets, shows off the new medium’s narrative potential

Source: MarketWatch.com

Date: Jan 16, 2021

Link: https://www.marketwatch.com/story/virtual-reality-made-me-want-to-get-into-bed-with-glenn-close-how-it-could-change-storytelling-forever-11610718372?mod=home-page

Questions for discussion:

  • What are the marketing issues related to the growth of VR development?
  • How would you go about developing this company?