Description: When the Church Brew Works opened in 1999, it amounted to a rare bit of good news for the Lawrenceville neighborhood of Pittsburgh. Its population had shrunk by half since 1960. A quarter of its residents were over 65, mostly old-timers who once worked at the steel mills that hugged the Allegheny River. Source:… Read more »
Posts Categorized: Marketing Research
Increased Screen Time for Children and Teens Is Likely Here to Stay
Description: The screen-time wars are over in many households, with parents having surrendered en masse. In a period when large numbers of parents and school kids are stuck at home with one another, this is one battle many parents choose to forego, at least for now. Source: eMarketers.com Date: Nov 04, 2020 Link: https://www.emarketer.com/content/increased-screen-time-children-teens-likely-here-stay?ecid=NL1001 Questions… Read more »
Americans Plan to Scale Back on Holiday Spending This Year
Description: WASHINGTON, D.C. — Americans predict they will spend an average $805 on Christmas gifts this year, significantly below their estimate a year ago ($942) and the lowest October holiday spending projection Gallup has measured since 2016. The sharp decline in Americans’ spending intentions since 2019 points to weak holiday sales for retailers. Source: Gallup.org… Read more »
The Resurgence of Branded Recipes for Home Cooks
Description: As consumers return to their kitchens and lean on reliable brands during an uncertain year, we revisit the great American marketing tactic: the branded recipe Source: AMA.org Date: Oct 09, 2020 Link: https://www.ama.org/marketing-news/a-tablespoon-of-trademark/ Questions for discussion: How does the marketing aimed at “cook-at-home” of yesterday compare to the strategies being used today? What are… Read more »
Shopify will partner with TikTok to woo more merchants
Description: Canadian e-commerce company Shopify said on Tuesday it will partner with TikTok to help its one million-plus merchants more easily advertise their products on the video-sharing app, as it looks to grow its customer base. Source: CNBC.com Date: Oct 27, 2020 Link: https://www.cnbc.com/2020/10/27/shopify-will-partner-with-tiktok-to-woo-more-merchants.html Questions for discussion: What are the promotional benefits to merchants as a result… Read more »
Opinion | Kara Swisher Talks Big Tech Monopolies and the Google Antitrust Case with Lina Khan
Description: Opinion | Kara Swisher Talks Big Tech Monopolies and the Google Antitrust Case with Lina Khan Source: NYTimes.com – podcast Date: Oct 30, 2020 Link: https://www.nytimes.com/2020/10/29/opinion/sway-kara-swisher-lina-khan.html Questions for discussion: What are the issues relating to the tech monopolies? How do you think the conflict between the parties will play out? How will the results… Read more »
Getting Back in the Air: What Travelers Need to Fly Again
Description: Light is breaking through the clouds for the airline industry as COVID-19 lockdowns and travel restrictions ease. Source: Gallup.com Date: Oct 09, 2020 Link: https://www.gallup.com/workplace/321797/getting-back-air-travelers-need-fly-again.aspx Questions for discussion: Summarize the research in this report that would be most interesting to marketers in the travel industry. What do you think of the assessment? What would… Read more »
This helmet has its own air filtration system
Description: Coronavirus has brought on a wave of new wearable technology. This helmet can help protect you from contaminated air. Source: Yahoo.Finance.com – video report Date: Oct 22, 2020 Link: https://ca.finance.yahoo.com/video/helmet-own-air-filtration-system-143553314.html Questions for discussion: Where could this product find successful application? Would you suggest the firm market it to consumers or firms that would make… Read more »
A Social Media Reckoning After the US Election
Description: eMarketer junior analyst Blake Droesch and principal analysts at Insider Intelligence Debra Aho Williamson, Mark Dolliver, and Jeremy Goldman discuss how social media might change as a result of the continued spread of misinformation on the platforms and general negative sentiment surrounding them. They then talk about the best way to use Stories, influencer… Read more »
Manhattan apartment sales tumble 46%, leaving 10,000 unsold units
Description: Apartment sales in Manhattan plunged by 46% in the third quarter, as homebuyers continued to flow to the suburbs and Florida, according to new real estate reports. Source: CNBC.com Date: Oct 01, 2020 Link: https://www.cnbc.com/2020/10/02/manhattan-apartment-sales-tumble-46percent-leaving-10000-unsold-apartments.html Questions for discussion: Why are sales weak? From a marketing perspective, what can be done to improve sales?
Applied Marketing, 2e
Canadian Edition
