Time Spent With Ad-Supported Media Hits All-Time Low, Despite Gains In Total Media Use

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research, Services Marketing.

Description: The good news is that consumer time spent with media surged during 2020. The bad news is their share of time spent with media supported primarily by advertising dollars fell to its all-time low, according to the latest edition of PQ Media’s annual Global Consumer Media Usage Forecast.

Source: MediaPost.com

Date: Jan 20, 2021

Link: https://www.mediapost.com/publications/article/359711/time-spent-with-ad-supported-media-hits-all-time-l.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=121157&hashid=7T9TCmQZSDGbnu-424RuBQ

Questions for discussion:

  • What does the research show is happening?
  • What does this mean for advertisers?
  • What, if anything, should the advertising industry do about the situation?