Posted by & filed under Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research.

Description: The Canadian Digital Marketing Pulse Survey (conducted by Ipsos) surveys marketers, agencies, and consumers to provide a snapshot of digital marketing trends in Canada. I

Source: the-cma.org

Date: Dec 17, 2020

Link: https://www.the-cma.org/about/blog/Connecting-the-dots-Reflections-on-the-Canadian-Digital-Marketing-Pulse-Survey

Questions for discussion:

  • Summarize the key findings in the survey.
  • What do you think marketers should be learning from the research?