Posted by & filed under Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research.

Description: The Canadian Digital Marketing Pulse Survey (conducted by Ipsos) surveys marketers, agencies, and consumers to provide a snapshot of digital marketing trends in Canada. I


Date: Dec 17, 2020


Questions for discussion:

  • Summarize the key findings in the survey.
  • What do you think marketers should be learning from the research?