Description: By giving away more than $1 million in National Football League gear and prizes, Pepsi is hoping that fans eschew their typical Sunday activities and unapologetically binge football on television. Source: MediaPost.com – video report Date: Sep 10, 2021 Link: https://www.mediapost.com/publications/article/366664/pepsi-gears-up-fans-to-encourage-football-binge-wa.html?utm_source=newsletter&utm_medium=email&utm_content=readnow&utm_campaign=123613&hashid=7T9TCmQZSDGbnu-424RuBQ Questions for discussion: What is the strategic thinking behind this marketing effort? Do… Read more »
Posts Categorized: Marketing Research
SPOS #791 – Jim Lecinski On Artificial Intelligence In Marketing
Description: Here it is: Six Pixels of Separation – Episode #791 – Host: Mitch Joel. One of the first big companies that I spoke for was Google. It was in the early 2000s. The sales team was small, but growing. Google had just acquired YouTube, and they were holding a summit at their original Silicon Valley campus to engage… Read more »
Plant-Based Foods Expand, With Consumers Hungry for More
Description: A broad variety of options are now available in grocery aisles and on restaurant menus, and more companies are looking to get in on the action. Source: NYTimes.com Date: Sep 08, 2021 Link: https://www.nytimes.com/2021/09/08/business/plant-based-food-companies.html Questions for discussion: Why is the plant-based food industry growing? What sorts of food items would you expect to see… Read more »
Tech giants are rushing to develop their own chips – here’s why
Description: Not content with relying on standard chips that are in high demand, some of the world’s biggest tech firms are developing their own semiconductors. Source: CNBC.com – video report Date: Sep 06, 2021 Link: https://www.cnbc.com/2021/09/06/why-tesla-apple-google-and-facebook-are-designing-their-own-chips.html Questions for discussion: Why are tech companies interested in developing this area of the business? What are the advantages… Read more »
How Amazon’s cloud business generates billions in profit
Description: Every year since at least 2014, more than half of Amazon’s operating profit has come from the online retailer’s cloud division, Amazon Web Services, which provides online services and tools that software developers can stitch together to run websites and applications. Source: CNBC.com – video report Date: Sep 05, 2021 Link: https://www.cnbc.com/2021/09/05/how-amazon-web-services-makes-money-estimated-margins-by-service.html Questions for discussion: Are… Read more »
Why the sales funnel is the cockroach of marketing concepts
Description: It doesn’t seem right that most of the industry uses a template built on three layers which are each mostly wrong and not strongly supported by marketing science. Source: MarketingWeek.com Date: Sep 01 2021 Link: https://www.marketingweek.com/sales-funnel-100-years/ Questions for discussion: Summarize what the article says about what is wrong with the sales funnel model…. Read more »
Chewy falls as sales outlook, earnings ignite post-pandemic fear
Description: Chewy Inc.’s sales expectations for 2021 failed to excite investors as the company navigates consumer trends amid the COVID-19 pandemic. Source: BNNBloomberg.ca Date: Sep 02, 2021 Link: https://www.bnnbloomberg.ca/chewy-falls-as-sales-outlook-earnings-ignite-post-pandemic-fear-1.1646942 Questions for discussion: Why is forecasting sales difficult at this time? In your opinion, what are the factors that are most influencing consumer buying behavior?… Read more »
‘A disaster’: Why Bay Street turned on Freshii after growth plans flopped
Description: It’s not that long ago that Matthew Corrin was everywhere as the face of a nascent healthy eating trend that was trying to shake Canadians out of their burgers-and-fries habits. Source: BNNBloomberg.com – video report Date: Sep 01, 2021 Link: https://www.bnnbloomberg.ca/a-disaster-why-bay-street-turned-on-freshii-after-growth-plans-flopped-1.1642085 Questions for discussion: Do you think the PR stunts were valuable… Read more »
American Eagle shares drop after revenue falls short, e-commerce sales slow from last year
Description: American Eagle shares tumbled Thursday after the company reported fiscal second-quarter revenue short of analysts’ estimates, as its e-commerce business decelerated compared with the prior year. Source: CNBC.com – video report Date: Sep 02, 2021 Link: https://www.cnbc.com/2021/09/02/american-eagle-aeo-q2-2021-earnings.html Questions for discussion: Explain the problems retailers like American Eagle are facing as they adapt to the ever… Read more »
Pluto TV Ad Revenue +78% in 2020, On Track For $1B+ By 2022: eMarketer
Description: ViacomCBS’s free, ad-supported streamer Pluto TV is projected to net $786.7 million in U.S. ad revenue this year — up 77.7%. Source: MediaPost.com Date: Apr 06, 2021 Link: https://www.mediapost.com/publications/article/362074/pluto-tv-ad-revenue-78-in-2020-on-track-for-1b.html?utm_source=newsletter&utm_medium=email&utm_content=readnow&utm_campaign=121965&hashid=VqrNVU8KRva-05RcXzdoNQ Questions for discussion: What are the statistics for Pluto and this industry, as reported in this report. How do you explain the results? What message… Read more »
Applied Marketing, 2e
Canadian Edition
