Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Metrics/Analytics, Retail Marketing.

Description: Nearly 3 in 5 internet users worldwide are concerned with bad customer service when deciding to make an online purchase from a brand, meaning brands that don’t prioritize the consumer could be, in the words of Julia Roberts in “Pretty Woman,” making a “big mistake. Big. Huge.”


Date: Jan 25, 2021


Questions for discussion:

  • What does the report say about online consumer buying behavior?
  • Using the statistics presented in the report for guidance, what should marketers do to improve sales?