Description: Facebook Inc. will soon be hit by federal and state antitrust lawsuits accusing the social media giant of abusing its dominance and thwarting competition, according to three people familiar with the matter. Source: Bloomberg.com Date: Dec 07, 2020 Link: https://www.bloomberg.com/news/articles/2020-12-07/u-s-states-poised-to-sue-facebook-for-monopoly-abuse?srnd=markets-vp Questions for discussion: What does the report say about why FB is a target of… Read more »
Posts Categorized: Marketing Research
About 150 Cadillac dealers take GM buyouts rather than invest in EVs
Description: DETROIT – About 150 General Motors dealers have accepted buyouts and will stop selling Cadillacs as the Detroit automaker pivots the luxury brand to lead its all-electric vehicle efforts, a person familiar with the details confirmed to CNBC. Source: CNBC.com – video report Date: Dec 05, 2020 Link: https://www.cnbc.com/2020/12/04/about-150-cadillac-dealers-take-gm-buyouts-rather-than-invest-in-evs.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: Explain why some dealerships… Read more »
Despite media attention, this summer’s Facebook ad boycott did not affect the social network’s ad revenues
Description: On July 1, 2020, many advertisers pulled their spending from Facebook and Instagram, and in some cases Twitter, to show solidarity with the racial justice movement and for other reasons. While it got a lot of media attention, the ad boycott did not negatively affect the social properties’ ad revenues. Source: eMarkerter.com Date: Dec… Read more »
‘Thumb-Stopping,’ ‘Humaning,’ ‘B4H’: The Strange Language of Modern Marketing.
Description: The ad business is overrun with buzzwords and acronyms, and some people are saying it’s enough already. Source: NYTimes.com Date: Nov 26, 2020 Link: https://www.nytimes.com/2020/11/25/business/media/thumb-stopping-humaning-b4h-the-strange-language-of-modern-marketing.html Questions for discussion: Why do you suppose these terms have emerged in the marketing environment? Do you think they are useful to marketers or deserve to be ridiculed?
Airlines See Loss Reaching $157 Billion Before Virus Clears
Description: Record airline losses from the coronavirus outbreak will continue to mount next year as anticipated vaccination programs take time to revive travel demand, according to the industry’s main trade group. Source: Bloomberg.com – video report Date: Nov 24, 2020 Link: https://www.bloomberg.com/news/articles/2020-11-24/airlines-see-losses-swelling-to-157-billion-before-virus-clears Questions for discussion: How bad has the airline industry been hit by the… Read more »
People with disabilities are an underserved community with money to spend
Description: People with disabilities make up a large, but diverse and underserved, segment of the US population. According to recent statistics from the Centers for Disease Control and Prevention (CDC), 67 million adults in the US—or 26% of the population—reported living with at least one type of disability. Source: eMarketer.com Date: Nov 20, 2020 Link:… Read more »
Google moves into Venmo and bank territory with checking accounts and updated payment app
Description: Google is moving deeper into consumer finance.The tech giant will let users open bank accounts, pay friends and manage budgets through a new version of its Google Pay app rolling out Wednesday. Source: CNBC.com – video report Date: Nov 18, 2020 Link: https://www.cnbc.com/2020/11/18/google-moves-into-venmo-and-banking-turf-with-checking-account-app.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: What does this new service mean for Google?… Read more »
Canada introduces new privacy legislation. Here is what marketers need to know.
Description: Earlier today, a bill to usher in a new Canadian privacy law was introduced. This is the first major attempt to change Canada’s privacy law in decades, and in due course, marketers can expect Canada’s current Personal Information and Electronic Documents Act – PIPEDA – to be replaced. Source: the-cma.org Date: Nov 18, 2020… Read more »
Target and Walmart prove the pandemic e-commerce surge won’t reverse
Description: Walmart and Target both reported stellar third-quarter earnings this week, sending their shares soaring. And once again, the biggest headline for both was e-commerce. Walmart (WMT) said its online sales rose 79% in the quarter. Target (TGT) said its online sales rose 155%. Source: Yahoo.Finance.com – video report Date: Nov 20, 2020 Link: https://ca.finance.yahoo.com/news/target-and-walmart-prove-the-pandemic-ecommerce-surge-wont-reverse-133454888.html Questions for discussion:… Read more »
Lyft Co-founder on food delivery opportunities, future of ridesharing
Description: Lyft Co-founder John Zimmer joins Yahoo Finance’s Brian Sozzi, Myles Udland, and Julie Hyman to discuss how the ride sharing company is faring amid COVID-19. Source: Yahoo.Finance.com – video report Date: Nov 12, 2020 Link: https://ca.finance.yahoo.com/video/lyft-co-founder-food-delivery-153323158.html Questions for discussion: How well is Lyft managing during this time of covid? What are the ways Lyft… Read more »
Applied Marketing, 2e
Canadian Edition
