Your movie theater experience is going extinct

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research.

Description: The theatrical window isn’t broken, but it is full of cracks. Like so many other digital trends that have been accelerated by Covid-19, the way we watch theatrical releases saw big changes throughout 2020. The most significant shake-up: On Thursday, AT&T’s WarnerMedia announced that all 2021 theatrical releases from Warner Bros. will debut simultaneously on HBO Max for U.S. subscribers at no extra cost.

Source: CNBC.com – video report

Date: Dec 04, 2020

Link: https://www.cnbc.com/2020/12/04/warner-bros-to-release-movies-on-hbo-max-threatening-theatrical-windows.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail

Questions for discussion:

  • What is happening to film distribution as a result of Covid-19?
  • Do you think these changes are likely to affect consumer behavior after the pandemic influence dissipates?
  • How will this affect the industry?