Description: In this competitive B2B marketing landscape, businesses make substantial investments in building content marketing programs. Why? Content marketing has been proven to deliver resounding success. Source: HubSpot.com Date: Apr 07, 2021 Link: https://blog.hubspot.com/marketing/benefits-high-quality-content-consistency-brand?utm_medium=email&utm_source=rasa_io&PostID=28189764&MessageRunDetailID=4844917868 Questions for discussion: What does the article suggest to marketers? Sketch an outline of a campaign that would reflect these guidelines.
Posts Categorized: Marketing Research
Job Training That’s Free Until You’re Hired Is a Blueprint for Biden
Description: Social Finance, a nonprofit, is spreading a model in which training programs get paid if students get hired, not just if they enroll. Source: NYTimes.com Date: Apr 07, 2021 Link: https://www.nytimes.com/2021/04/07/business/job-training-thats-free-until-youre-hired-is-a-blueprint-for-biden.html Questions for discussion: What do you think of this nonprofit business model and Social Finance, in particular? Is this a replacement for traditional… Read more »
Meet the 7-year-old who asked Old Navy to put pockets in girls’ jeans
Description: Learning to write persuasive letters in first grade, 7-year-old Kamryn Gardner wrote to Old Navy, asking them to put real pockets in girls’ jeans – and the retailer responded by sending her jeans with pockets! Joining TODAY live with her parents, Kamryn says “I was very excited … I thought it was a birthday… Read more »
Social Media Update Q1 2021
Description: This is the latest installment in an ongoing series of updates for the major social media platforms. The goal of each report is to provide a summary of key developments and what they mean for marketers. Source: eMarketer.com Date: Mar 30, 2021 Link: https://www.emarketer.com/content/social-media-update-q1-2021?ecid=NL1001 Questions for discussion: What does the executive summary suggest is… Read more »
Gen Z is expanding the social media menu in Canada
Description: In 2020, social media usage in Canada reached new heights across all the platforms we track, as people relied more on the medium to connect with loved ones and find new information on the health crisis. This growing base of users adds fuel to social media advertising, which will account for the majority of… Read more »
Coursera begins trading at $39 per share, stock pops 18%
Description: Shares of education tech company Coursera opened at $39 apiece in its market debut Wednesday on the New York Stock Exchange. Source: CNBC.com – video report Date: Mar 31, 2021 Link: https://www.cnbc.com/2021/03/31/coursera-ipo-cour-begins-trading-on-the-nyse.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: Describe the Coursera business model. Who are the target customers? What are the limits to growth? How should HR managers approach… Read more »
Mark Ritson: Marketers who skip brand research are doomed to fail
Description: CMOs and marketing managers must manage their time effectively and complete a brand diagnosis within their first six months on the job, says Ritson. Source: MarketingWeek.com Date: Mar 23, 2021 Link: https://www.marketingweek.com/mark-ritson-marketers-skip-brand-research-doomed-fail/ Questions for discussion: Summarize the advice presented in this article. Do you agree with this emphasis? What else would you add?
SPOS #766 – Kevin Kolbe On Great Video And The Creator Economy
Description: Here it is: Six Pixels of Separation – Episode #766 – Host: Mitch Joel. If you have had to deep dive into presenting via video (who didn’t?), odds are that you have heard about Ecamm Live (which is a great software for the Mac that enables anyone to make their livestream, Zoom meeting, virtual presentation really standout). Ecamm has done a phenomenal… Read more »
H&M blasted on Chinese social media for pulling Xinjiang cotton
Description: Chinese net users have called for a boycott of Hennes & Mauritz AB because it won’t use cotton from Xinjiang, thrusting the world’s second-largest clothing retailer into the Asian nation’s human rights controversy. Source: BNNBloomberg.com – video report Date: Mar 24, 2021 Link: https://www.bnnbloomberg.ca/h-m-blasted-on-chinese-social-media-for-pulling-xinjiang-cotton-1.1581583 Questions for discussion: Summarize the issues involved in this report…. Read more »
Bigger Than Basketball: Dove Celebrates Black Men Who Paint, Write And… Quilt
Description: Dove Men+Care has been on a mission to focus on Black men — so often revered only on the court — as much more. Its newest effort, timed to basketball’s biggest moment, focuses on that multidimensionality in a new way. Source: MediaPost.com Date: Mar 19, 2021 Link: https://www.mediapost.com/publications/article/361497/bigger-than-basketball-dove-celebrates-black-men.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=121788&hashid=_gxgV2JzR9yfKV-QegolPA Questions for discussion: Explain the rationale… Read more »
Applied Marketing, 2e
Canadian Edition
