Description: BEIJING — China’s homegrown Tesla rivals are racking up sales in the world’s largest auto market. Source: CNBC.com – video report Date: Jan 04, 2021 Link: https://www.cnbc.com/2021/01/04/chinese-electric-car-start-up-nio-doubles-deliveries-as-tesla-competition-rises.html Questions for discussion: How important do you think branding is for all of these competitors in the global market? Do you think Tesla remains a good investment at this… Read more »
Posts Categorized: Market Segmentation
TikTok’s corporate focus on Latin America is paying off
Description: It’s no secret that consumers in Latin America are notoriously heavy social network users; 87.1% of the region’s internet users will use a social network at least once a month in 2020, more than those in any world region. Source: eMarketer.com Date: Dec 31, 2020 Link: https://www.emarketer.com/content/tiktoks-corporate-focus-on-latin-america-paying-off?ecid=NL1001 Questions for discussion: How does social media… Read more »
Connecting the dots: Reflections on the Canadian Digital Marketing Pulse Survey
Description: The Canadian Digital Marketing Pulse Survey (conducted by Ipsos) surveys marketers, agencies, and consumers to provide a snapshot of digital marketing trends in Canada. I Source: the-cma.org Date: Dec 17, 2020 Link: https://www.the-cma.org/about/blog/Connecting-the-dots-Reflections-on-the-Canadian-Digital-Marketing-Pulse-Survey Questions for discussion: Summarize the key findings in the survey. What do you think marketers should be learning from the research?
People with disabilities are an underserved community with money to spend
Description: People with disabilities make up a large, but diverse and underserved, segment of the US population. According to recent statistics from the Centers for Disease Control and Prevention (CDC), 67 million adults in the US—or 26% of the population—reported living with at least one type of disability. Source: eMarketer.com Date: Nov 20, 2020 Link:… Read more »
Ulta Beauty strikes deal to open hundreds of shops at Target stores
Description: Target and Ulta Beauty announced a deal Tuesday to open makeup and skincare shops inside of hundreds of Target stores across the country. Source: CNBC.com Date: Nov 10, 2020 Link: https://www.cnbc.com/2020/11/10/ulta-beauty-strikes-deal-to-open-hundreds-of-shops-at-target-stores.html Questions for discussion: Why is this a good strategy for both firms? How would you suggest they promote the deal to their respective customer bases? How… Read more »
How to Turn Your Customer Base Into a Community To Help Your Business Succeed
Description: When people feel like they are part of something, good things happen. Source: Entrepreneur.com Date: Nov 04, 2020 Link: https://www.entrepreneur.com/article/355841?utm_source=newsletter&utm_medium=email Questions for discussion: In a general sense, what does the report suggest to marketers? Create a sample for each of the three areas for a firm like Apple?
Why Ecommerce Adoption in Quebec Still Lags
Description: French speakers in Quebec are still slower to adopt aspects of digital like ecommerce and video, something digital marketers must account for when targeting consumers in the province. Source: eMarketer.com Date: Mar 12, 2020 Link: https://www.emarketer.com/content/why-ecommerce-adoption-in-quebec-still-lags Questions for discussion: What does the report say about the French speaking Queber online behaviour? What are the… Read more »
How the ‘boring’ Toyota Camry became the bestselling passenger car in America
Description: The Toyota Camry has a reputation, even within Toyota itself, for being a humdrum car. But gosh does it ever sell. The Camry was the top-selling passenger car in the United States in 2019, and is one of the bestselling vehicles of all time. Source: CNBC.com video report Date: March 8, 2019 Link: https://www.cnbc.com/2020/03/06/how-the-boring-toyota-camry-became-hugely-popular.html Questions for… Read more »
BMO tries to break biases towards women and money
Description: This year’s International Women’s Day campaign looks to tackle a major hurdle to financial confidence.. Source: Strategy.com – video report Date: Mar 6, 2020 Link: https://strategyonline.ca/2020/03/06/bmo-tries-to-break-biases-towards-women-and-money/ Questions for discussion: What does the BMO video suggest about women and their attitude toward financial knowledge? Who do you think the target audience is for the video?… Read more »
How Create Music Group Became Inc.’s No. 1 California Company: Proof You Can Profit From YouTube
Description: By the mid-2010s, big-name artists like Taylor Swift and Paul McCartney were railing against YouTube: The site was home to loads of unauthorized uploads of their songs, and even the authorized versions paid paltry royalty sums. It was an even harder battle to fight for the much less famous–and less lawyered-up–musicians in the industry. So, a… Read more »
Applied Marketing, 2e
Canadian Edition
