Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Market Segmentation, Retail Marketing.

Description: When people feel like they are part of something, good things happen.

Source: Entrepreneur.com

Date: Nov 04, 2020

Link: https://www.entrepreneur.com/article/355841?utm_source=newsletter&utm_medium=email

Questions for discussion:

  • In a general sense, what does the report suggest to marketers?
  • Create a sample for each of the three areas for a firm like Apple?