Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Services Marketing.

Description: It’s no secret that consumers in Latin America are notoriously heavy social network users; 87.1% of the region’s internet users will use a social network at least once a month in 2020, more than those in any world region.


Date: Dec 31, 2020


Questions for discussion:

  • How does social media use in Latic America compare to other markets?
  • Explain the surge in TikTok usage?
  • How can marketers use this information to stimulate more growth elsewhere?