These 3 friends built a $1 billion used cars business

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Strategy, Product Brands and Branding, Relationship Marketing, Retail Marketing.

Description: CNBC Make It’s Karen Gilchrist spoke to Carro co-founder and CEO Aaron Tan about how he and his college friends built a billion-dollar business selling used cars, and what the road ahead has in store. Source: CNBC.com – video report Date: Oct 03, 2021 Link: https://www.cnbc.com/video/2021/10/03/carro-how-aaron-tan-and-friends-built-a-1-billion-used-cars-business.html Questions for discussion: Describe the business model and… Read more »

More US children encounter ads on YouTube than on any other platform

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research.

Description: US children are getting their dose of advertising from YouTube. In April 2021, 70% of those ages 2 to 12 said they had recently seen ads on YouTube, far more than the 36% who reported the same of TV. The digital video platform also had much wider ad reach than social media (17%) and gaming (14%) in this age… Read more »

Pluto TV Ad Revenue +78% in 2020, On Track For $1B+ By 2022: eMarketer

Posted by & filed under Consumer/Buyer Behavior, Market Segmentation, Marketing Research, Metrics/Analytics, Product Brands and Branding.

Description: ViacomCBS’s free, ad-supported streamer Pluto TV is projected to net $786.7 million in U.S. ad revenue this year — up 77.7%. ​Source: MediaPost.com Date: Apr 06, 2021 Link: https://www.mediapost.com/publications/article/362074/pluto-tv-ad-revenue-78-in-2020-on-track-for-1b.html?utm_source=newsletter&utm_medium=email&utm_content=readnow&utm_campaign=121965&hashid=VqrNVU8KRva-05RcXzdoNQ Questions for discussion: What are the statistics for Pluto and this industry, as reported in this report. How do you explain the results? What message… Read more »

Forget Tesla! Magna Is a Better EV Stock Amid Apple Car Rumours

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Market Segmentation, Supply Chain.

Description: The Apple (NASDAQ:AAPL) Car is coming, possibly sooner rather than later, or at least that’s what many analysts on the Street seem to think, factoring in the breakthrough product into their financial models. The latest analyst over at UBS recently hiked his Apple stock price target amid growing rumours that the US$2 trillion company could be… Read more »

Job Training That’s Free Until You’re Hired Is a Blueprint for Biden

Posted by & filed under Consumer/Buyer Behavior, Ethics, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Pricing, Services Marketing.

Description: Social Finance, a nonprofit, is spreading a model in which training programs get paid if students get hired, not just if they enroll. Source: NYTimes.com Date: Apr 07, 2021 Link: https://www.nytimes.com/2021/04/07/business/job-training-thats-free-until-youre-hired-is-a-blueprint-for-biden.html Questions for discussion: What do you think of this nonprofit business model and Social Finance, in particular? Is this a replacement for traditional… Read more »

Meet the 7-year-old who asked Old Navy to put pockets in girls’ jeans

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Marketing Strategy, Relationship Marketing, Retail Marketing.

Description: Learning to write persuasive letters in first grade, 7-year-old Kamryn Gardner wrote to Old Navy, asking them to put real pockets in girls’ jeans – and the retailer responded by sending her jeans with pockets! Joining TODAY live with her parents, Kamryn says “I was very excited … I thought it was a birthday… Read more »

M&S sees alumni network as latest sign of digital transformation

Posted by & filed under Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Metrics/Analytics, Relationship Marketing.

Description: Describing culture as the “core of its transformation”, Marks & Spencer sees its new alumni network as not just a way to reunite old colleagues, but as a handy tool for planning and strategy. Source: MarketingWeek.com Date: Mar 05, 2021 Link: https://www.marketingweek.com/marks-and-spencer-alumni-digital-transformation/ Questions for discussion: Describe the concept. How can this be used as… Read more »

Etsy’s pandemic cornerstone was masks. Now it’s showing it can move on.

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Product Brands and Branding, Relationship Marketing, Retail Marketing.

Description: Etsy (ETSY) vendors sold nearly $750 million worth of masks in 2020, as a whole industry sprang up to address the emerging and then pervasive threat of COVID-19. The company’s latest numbers, though, have demonstrated how it has translated the hot demand for one product into customers sticking around for others. Analysts think it… Read more »

Local news could disappear if Canada doesn’t stand up to tech giants, Winnipeg newspaper publisher says

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Pricing, Product Brands and Branding, Services Marketing.

Description: Federal government expected to unveil legislation in coming months Source: CBC.ca Date: Feb 21, 2021 Link: https://www.cbc.ca/news/canada/manitoba/facebook-google-australia-canada-local-journalism-winnipeg-publisher-1.5922357 Questions for discussion: What does the article say about the news industry at the local level? How can these small local newspaper and radio brands survive, in your opinion? What role, if any, should government play?

A Canadian ‘Buy Local’ Effort Fights Amazon on Its Own Turf

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Retail Marketing, Services Marketing.

Description: A website called Not Amazon was created to drive sales to more than 4,000 independent stores in four cities. The initiative aims to keep expanding. Source: NYTimes.com Date: Jan 02, 2021 Link: https://www.nytimes.com/2021/01/02/business/not-amazon-canada.html Questions for discussion: Explain the branding strategy of “Not Amazon”? How is it beyond “buy local” branding? Who do you think… Read more »