Chicken sandwich wars: Popeyes and Chick-fil-A feud on Twitter in bid to boost sales

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Strategy, Relationship Marketing.

Description: Popeyes, which is owned by Restaurant Brands International, brought a chicken sandwich to its national menu for the first time last week. With pickles and a buttered bun, it looks a lot like a Chick-fil-A sandwich. Source: CNBC.com Date: Aug 22, 2019 Link: https://www.cnbc.com/2019/08/22/chicken-sandwich-wars-popeyes-and-chick-fil-a-feud-on-twitter-in-bid-to-boost-sales.html Questions for discussion: Do you think communication effort using social media can influence… Read more »

Apple, Disney and other media giants are ready for battle against Netflix…

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Strategy, Metrics/Analytics, Pricing, Product Brands and Branding.

Description: Netflix, Hulu, Amazon Prime Video and others are about to come head-to-head with the likes of Disney Plus, Apple TV Plus, HBO Max and CNBC’s parent company, NBCUniversal. It’s been dubbed the streaming wars. In 2017, 61% of adults 18 to 29 said they primarily watch TV through a streaming service, compared to just… Read more »

Battle of the Bubbles

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Pricing, Product Brands and Branding, Retail Marketing.

Description: The early darling of fizzy water is losing ground to big soda, and shareholders are questioning its management. Source: Bloomberg.com Date: Aug 22, 2019 Link: https://www.bloomberg.com/features/2019-lacroix-sparkling-water-wars/?srnd=businessweek-v2 Questions for discussion: Summarize the reasons for growth in this sector in terms of changing consumer behaviors. Explain the positioning of the brands mentioned in this report.