Posts Categorized: Market Segmentation

The Unconventional Methods Liquor Makers Are Taking to Be More Sustainable

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Product Brands and Branding.

Description: What helps Air Co. stand out is the marketing. This vodka is “Made From Air, Water & Sun.” And it is proclaimed to be the world’s “most sustainable vodka” ever. Source: Fortune.com Date: Nov 07, 2019 Link: https://fortune.com/2019/11/07/sustainable-spirits/ Questions for discussion: How is this brand different from the competition? Do you think there is… Read more »

Podcast: How Marketing Stacks Up at Getty Images

Posted by & filed under Consumer/Buyer Behavior, Market Segmentation, Relationship Marketing.

Description: Getty Images CMO Gene Foca joins eMarketer executive editor Rimma Kats to discuss why companies shouldn’t chase after the latest “must have” tools and why you shouldn’t overspend on a marketing stack. Source: eMarketer.com – podcast Date: Nov 06, 2019 Link: https://www.emarketer.com/content/how-marketing-stacks-up-at-getty-images Questions for discussion: Summarize the key suggestions to marketers? How does Getty… Read more »

Canopy Growth announces joint venture with Drake

Posted by & filed under Consumer/Buyer Behavior, Market Segmentation, Product Brands and Branding, Relationship Marketing.

Description: Drake now majority owner of More Life Growth, which plans to sell cannabis and related products Source: CBC.ca – video report Date: Nov 07, 2019 Link: https://www.cbc.ca/news/business/canopy-growth-drake-more-life-1.5351195 Questions for discussion: What is the benefit to partnering with a public personality like Drake? Are there risks to this approach to branding?

Facebook sued for age, gender bias in financial services ads

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Market Segmentation, Marketing Strategy, Metrics/Analytics, Product Brands and Branding, Relationship Marketing.

Description: (Reuters) – Facebook Inc <FB.O> was sued on Thursday in a proposed class action accusing it of discriminating against older and female users by withholding advertising for financial services such as bank accounts, insurance, investments and loans. Source: Yahoo.Finance.com Date: Oct 31, 2019 Link: https://uk.finance.yahoo.com/news/facebook-sued-age-gender-bias-183907492.html?guccounter=1 Questions for discussion: What is the basis for the… Read more »

Shonda Rhimes, Star TV Producer, Signs a Podcast Deal

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Market Segmentation.

Description: Shonda Rhimes, the prolific television producer whose body of work includes the durable ABC drama “Grey’s Anatomy,” moved into the streaming world in 2017 when she signed a nine-figure deal to create shows for Netflix. Now, she is taking her talent for storytelling to the audio realm as the executive producer of new podcasts to be… Read more »

Does Renting Clothes Make Sense?

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research.

Description: eMarketer principal analyst Andrew Lipsman, executive editor Rimma Kats, senior corporate account director Sarai Bravo and senior director of global accounts Anne Porto discuss Banana Republic’s new clothing rental service: Why do consumers use them? What are the pain points? And can they have mass market appeal? Then, Andrew and Rimma chat about video… Read more »

SPOS #692 – Alexa, Tell Me More About Smart Audio With James Vlahos

Posted by & filed under Consumer/Buyer Behavior, Innovation, Market Segmentation, Marketing Strategy.

Description: In case you have not noticed, I could not be more bullish on the power of Smart Audio. From smart speakers and Alexa to Google’s voice assistant technology, chatbots and artificial intelligence. This space has been looked at analyzed in the book, Talk To Me – How voice computing will transform the way we live, work and think by James Vlahos. James… Read more »

What is a VSCO girl? Learn about the trend dominating teen fashion

Posted by & filed under Consumer/Buyer Behavior, Market Segmentation, Marketing Research, Marketing Strategy, Product Brands and Branding.

Description: Young girls explain to TODAY’s Savannah Sellers what it means to be a VSCO girl, a new trend in girls’ fashion and social media. It comes with catchphrases like, “and I oop,” plus a uniform of baggy T-shirts, Birkenstocks, scrunchies, seashell chokers and more. Source: NBC.com – video report Date: Oct 11, 2019 Link:… Read more »

An exclusive first look at the new McDonald’s Beyond Meat burger

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Strategy, Product Brands and Branding.

Description: McDonald’s Inc. is preparing to launch a Beyond Meat sandwich and it will conduct its first global test of the landmark offering in a patch of cities and towns in Southwestern Ontario. Source: Financial.Post.com – video report Date: Sep 26, 2019 Link: https://www.youtube.com/watch?v=ec0SrjRJmOc Questions for discussion: What are the “strategic marketing” similarities to regular… Read more »

Altice CEO Is Shaking Up Cell Phone Market: $20 a Month Plan

Posted by & filed under Consumer/Buyer Behavior, Ethics, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Pricing.

Description: Altice Mobile, which will use the ATT and Sprint’s wireless networks, is offering customers an incredibly low-priced cell phone plan of $20 a month for subscribers. It’s still a good deal at $30 for non-subscribers. Source: Fortune.com – video report Date: Sep 06, 2019 Link: https://fortune.com/2019/09/06/altice-ceo-is-shaking-up-cell-phone-market-20-a-month-plan/ Questions for discussion: What is the marketing thinking… Read more »