Description: Here it is: Six Pixels of Separation – Episode #803 – Host: Mitch Joel. When the book, Escape from Cubicle Nation, came out in 2009, it changed a lot (for many people). The author, Pamela Slim, established herself as a recognized authority in what business could be. She is also a community builder, consultant and former corporate director… Read more »
Posts Categorized: Market Segmentation
Condé Nast Knows Faded Glory Is Not in Style
Description: Anna Wintour is the embodiment of the glory days of the magazine dynasty. Now she is pitching its global, digital future. Source: NYTimes.com Date: Dec 04, 2021 Link: https://www.nytimes.com/2021/12/04/business/media/conde-nast-anna-wintour.html? Questions for discussion: What has happened to this business in recent years? How has the company responded? What would you advise the firm do today?… Read more »
Doing Capitalism Differently — One Backpack at a Time
Description: Davis Smith, founder of sustainable outdoor gear brand Cotopaxi, thinks of protecting the environment as table stakes in his larger mission to alleviate extreme poverty and uplift communities across the globe. Source: knowledge.wharton.upenn.edu Date: Nov 29, 2021 Link: https://knowledge.wharton.upenn.edu/article/capitalism-differently-one-backpack-time/ Questions for discussion: Summarize the marketing strategy of the firm and the brand positioning? Who is… Read more »
Flair Airlines expands again with new service to Mexico
Description: Edmonton-based discount carrier Flair Airlines is expanding yet again, this time launching service to Mexico Source: BNNBloomberg.ca – video report Date: Nov 16, 2021 Link: https://www.bnnbloomberg.ca/flair-airlines-expands-again-with-new-service-to-mexico-1.1682530 Questions for discussion: Describe the airline using SWOT analysis. What niche is the airline filling? How would you direct marketing activities to optimize resources?
Beyond Meat stock tumbles 17% as analysts worry about the company’s long-term growth
Description: Beyond Meat’s stock cratered 17% in premarket trading Thursday as Wall Street voiced doubts over the company’s growth prospects. Source: CNBC.com – video report Date: Nov 11, 2021 Link: https://www.cnbc.com/2021/11/11/beyond-meat-stock-tumbles-as-analysts-worry-about-its-long-term-growth.html Questions for discussion: What is your view about this product category and the company specifically as a leader in the industry? What marketing advice would… Read more »
Disney To Pull The Plug On ESPN Classic On Jan. 1
Description: After years of dwindling distribution for the ESPN Classic network, Disney is preparing to shut it down, along with ESPN Classic On Demand, on January 1. Source: MediaPost.com Date: Nov 05, 2021 Link: https://www.mediapost.com/publications/article/368421/disney-to-pull-the-plug-on-espn-classic-on-jan-1.html?utm_source=newsletter&utm_medium=email&utm_content=readmore&utm_campaign=124211&hashid=VqrNVU8KRva-05RcXzdoNQ Questions for discussion: What was wrong with this business model? Was there any strategy that could have saved the unit… Read more »
Coca-Cola buys full control of Bodyarmor for $5.6 billion in its largest-ever brand acquisition
Description: Coca-Cola announced Monday it has bought full control of sports drink maker Bodyarmor for $5.6 billion, making it the company’s largest brand acquisition to date. Source: CNBC.com – video report Date: Nov 01, 2021 Link: https://www.cnbc.com/2021/11/01/coca-cola-buys-full-control-of-bodyarmor-for-5point6-billion-.html Questions for discussion: Why is Coca Cola buying this company? How does it fit with plans for greater growth… Read more »
Peloton or the gym? More people are choosing both. What that means for the fitness industry
Description: Julia Yuryev still hasn’t caved and purchased a Peloton Bike, but the 38-year-old public relations professional is actively considering it. Source: CNBC.com – video report Date: Oct 26, 2021 Link: https://www.cnbc.com/2021/10/26/peloton-or-the-gym-why-decidewhat-this-means-for-fitness-companies.html Questions for discussion: What does the data say about consumer attitudes toward at-home and at-gym participation? What does this mean for the industry? How can… Read more »
Pardon Me, Would You Have Any La Moutarde Vin?
Description: Kraft Heinz’s Grey Poupon mustard famously includes white wine as a key ingredient. So it seems natural the food giant has now entered the wine category with a white Viognier that’s infused with Grey Poupon mustard seeds. Source: MediaPost.com Date: Oct 12, 2021 Link: https://www.mediapost.com/publications/article/367685/pardon-me-would-you-have-any-la-moutarde-vin.html Questions for discussion: What do you think of this… Read more »
For Teen Girls, Instagram Is a Cesspool
Description: When Frances Haugen, a former product manager at Facebook, told a Senate hearing this week that the company put its “astronomical profits before people,” the outcry was loud and indignant. The social media company’s founder and chief executive, Mark Zuckerberg, responded with a Facebook post insisting, “We care deeply about issues like safety, well-being and mental health.”… Read more »
Applied Marketing, 2e
Canadian Edition
