Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Pricing, Supply Chain.

Description: eMarketer principal analyst Andrew Lipsman and senior forecasting analyst at Insider Intelligence Cindy Liu speak about innovations in ecommerce and how technology is creating a frictionless experience for online shoppers. They discuss the jump from fast to free shipping, what drone deliveries could potentially look like, and dive into the many facets of click and collect. They also explain the downsides of frictionless commerce and how businesses can overcome those hurdles.

Source: – podcast

Date: Sep 24, 2020


Questions for discussion:

  • What did you learn about the importance of free shipping and other advancements in ecommerce?
  • What is the most important item for marketers to take away from this discussion, in your opinion?