Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Relationship Marketing, Services Marketing.

Description: B&B Theatres, the sixth-largest cinema chain in the U.S., has been operating for nearly 100 years. Its owners now say it is months away from filing for bankruptcy protection.


Date: Oct 09, 2020


Questions for discussion:

  • Are there any solutions to this situation?
  • What can management do to prolong operations until consumer behavior returns to something like it once was?
  • Do you think consumers will ever return to large crowded theatres or is this social behavior now a relic of the past?