Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding.

Description: No industry has been as devastated by the coronavirus pandemic and its effects as travel. Airlines, car rental agencies, hotels and resorts, online booking services, cruises and destination marketing organizations, and business travel support services found their operations ground to a near-halt for much of Q2 2020, and the situation has barely improved in H2. Not surprisingly, most have dramatically pulled back their advertising budgets.


Date: Oct 06, 2020


Questions for discussion:

  • How bad is the ad spending drop?
  • Can anything be done about it from the media’s point of view?
  • How could travel industry advertisers take advantage of the empty space available on sites like Google to build brand awareness or achieve other marketing objectives?