Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: Apple Inc. and the government of Singapore have partnered on a two-year health initiative dubbed LumiHealth, which is built around tracking and rewarding user behavior through the Apple Watch gadget and an iPhone app.

Source: – video report

Date: Sep 15, 2020


Questions for discussion:

  • Describe the partnership plan between Apple, government, and consumers?
  • Is this a new business model?
  • What are the benefits for all players involved?