Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Relationship Marketing, Retail Marketing.

Description: Sociavore is a one-stop, custom website building tool that helps restaurants create a consumer-friendly online presence

Source: FinancialPost.com

Date: Sep 11, 2020

Link: https://financialpost.com/entrepreneur/small-business/how-a-husband-and-wife-startup-are-trying-to-save-mom-and-pop-restaurants-from-pandemic-oblivion/wcm/1ce8a29f-cb05-488a-9459-4f7316968e23/

Questions for discussion:

  • Why has this service been so successful?
  • How can the model be transferred to other businesses facing the same issues?
  • How would you market these services to those businesses?