The Second City comedy theatre company for sale, includes Toronto location

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing, Services Marketing.

Description: Chicago-based company also has deep roots in Canadian comedy scene

Source: CBC.ca – video report

Date: Oct 11, 2020

Link: https://www.cbc.ca/news/business/second-city-sale-1.5753357

Questions for discussion:

  • What would you do with this iconic brand going forward?
  • How could online distribution contribute to growth and development of talent?
  • If you could hire a spokesperson to be the “face” of this business, who would it be?