Description: Coca-Cola aims to release its first hard seltzer in the U.S. in the first half of 2021, CEO James Quincey told CNBC on Monday.
Source: CNBC.com – video report
Date: Sep 21, 2020
Questions for discussion:
- Do you think Coca-Cola is making the right decision?
- Are there any synergies between the existing brands and this new line?
- How would you suggest the brand be positioned?