Coca-Cola will enter U.S. hard seltzer market in first half of 2021, CEO says

Posted by & filed under Consumer/Buyer Behavior, Ethics, Innovation, Integrated Marketing Communications (IMC), Retail Marketing, Supply Chain.

Description: Coca-Cola aims to release its first hard seltzer in the U.S. in the first half of 2021, CEO James Quincey told CNBC on Monday.

Source: CNBC.com – video report

Date: Sep 21, 2020

Link: https://www.cnbc.com/2020/09/21/coca-cola-will-enter-us-hard-seltzer-market-in-first-half-of-2021-ceo.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail

Questions for discussion:

  • Do you think Coca-Cola is making the right decision?
  • Are there any synergies between the existing brands and this new line?
  • How would you suggest the brand be positioned?