Posted by & filed under Consumer/Buyer Behavior, Ethics, Innovation, Integrated Marketing Communications (IMC), Retail Marketing, Supply Chain.

Description: Coca-Cola aims to release its first hard seltzer in the U.S. in the first half of 2021, CEO James Quincey told CNBC on Monday.

Source: – video report

Date: Sep 21, 2020


Questions for discussion:

  • Do you think Coca-Cola is making the right decision?
  • Are there any synergies between the existing brands and this new line?
  • How would you suggest the brand be positioned?