Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Pricing.

Description: From art to sports trading cards, people are spending millions of dollars on digital collector’s items.These crypto collectibles, known as NFTs, have exploded in popularity lately. A video clip created by digital artist Beeple, whose real name is Mike Winkelmann, was flipped for a record $6.6 million last week. It had originally been bought for around $67,000.

Source: – video report

Date: Mar 03, 2021


Questions for discussion:

  • Explain the concept.
  • From a marketing point of view, how is price and value determined?
  • Do you think this concept is sustainable?