Description: From art to sports trading cards, people are spending millions of dollars on digital collector’s items.These crypto collectibles, known as NFTs, have exploded in popularity lately. A video clip created by digital artist Beeple, whose real name is Mike Winkelmann, was flipped for a record $6.6 million last week. It had originally been bought for around $67,000.

Source: CNBC.com – video report

Date: Mar 03, 2021

Link: https://www.cnbc.com/2021/03/03/what-are-nfts-all-you-need-to-know-about-crypto-collectibles.html

Questions for discussion:

• Explain the concept.
• From a marketing point of view, how is price and value determined?
• Do you think this concept is sustainable?