Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Retail Marketing.

Description: Procter & Gamble is looking to maintain the strong sales momentum for Microban 24 with its first expansion of the disinfectant outside the U.S.


Date: Feb 23, 2021


Questions for discussion:

  • Critically evaluate the campaign and video ad.
  • What else would you do to enhance rapid brand awareness and purchase?