P&G brings coronavirus-killing Microban 24 to UK with integrated campaign

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Retail Marketing.

Description: Procter & Gamble is looking to maintain the strong sales momentum for Microban 24 with its first expansion of the disinfectant outside the U.S.

Source: MarketingDive.com

Date: Feb 23, 2021

Link: https://www.marketingdive.com/news/pg-brings-coronavirus-killing-microban-24-to-uk-with-integrated-campaign/595519/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-02-23%20Marketing%20Dive%20Newsletter%20%5Bissue:32595%5D&utm_term=Marketing%20Dive

Questions for discussion:

  • Critically evaluate the campaign and video ad.
  • What else would you do to enhance rapid brand awareness and purchase?