Posted by & filed under Consumer/Buyer Behavior, Innovation.

Description: The device, a wearable night light that can minimize disturbances for sleeping patients, is the brainchild of a University of Pennsylvania senior and a neonatal I.C.U. nurse.


Date: Feb 10, 2021


Questions for discussion:

  • What does this article say about the sources of ideas for new product development?
  • How can industry capitalize more on the connections with those workers who can identify the needs for product development and innovations?