Description: The device, a wearable night light that can minimize disturbances for sleeping patients, is the brainchild of a University of Pennsylvania senior and a neonatal I.C.U. nurse.

Source: NYTimes.com

Date: Feb 10, 2021

Link: https://www.nytimes.com/2021/02/10/health/wearable-night-light.html

Questions for discussion:

• What does this article say about the sources of ideas for new product development?
• How can industry capitalize more on the connections with those workers who can identify the needs for product development and innovations?