Posted by & filed under Consumer/Buyer Behavior, Innovation, Marketing Research, Supply Chain.


Description: Chewy Inc.’s sales expectations for 2021 failed to excite investors as the company navigates consumer trends amid the COVID-19 pandemic.


Date: Sep 02, 2021


Questions for discussion:

  • Why is forecasting sales difficult at this time?
  • In your opinion, what are the factors that are most influencing consumer buying behavior?
  • What idea would you suggest to boost sales?