Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Market Segmentation, Supply Chain.

Description: The Apple (NASDAQ:AAPL) Car is coming, possibly sooner rather than later, or at least that’s what many analysts on the Street seem to think, factoring in the breakthrough product into their financial models. The latest analyst over at UBS recently hiked his Apple stock price target amid growing rumours that the US$2 trillion company could be ready to pull the curtain on an electric vehicle that could give Elon Musk and Tesla a good run for their money.


Date: Apr 02, 2021


Questions for discussion:

  • Why is Magna considered a good match-up for Apple?
  • Explain the marketing advantage the Apple brand would have in this field?
  • How would an announcement by Apple of an impending e-car affect investments in Apple, Magna and Tesla, in your opinion?