Description: An activist is pushing Peloton to fire its chief executive officer immediately and consider a sale as its share price has plummeted. Source: CNBC.com – video report Date: Jan 23, 2022 Link: https://www.cnbc.com/2022/01/24/activist-investor-to-call-on-peloton-to-fire-ceo-explore-sale-report.html?recirc=taboolainternal Questions for discussion: Was this a failure of management? Leadership? What would you advise the firm do now?
Posts Categorized: Innovation
Netflix gets clobbered on subscriber miss: ‘The good old days may be gone’
Description: The streaming wars are intensifying — and Netflix is bearing the brunt of the battle. Source: Yahoo.Finance.com – video report Date: Jan 21, 2022 Link: https://finance.yahoo.com/news/netflix-will-have-to-compete-neck-to-neck-for-subscribers-analyst-171737376.html Questions for discussion: Why is growth in subscribers becoming a greater challenge for Netflix and competitors? From a marketing perspective, how should Netflix approach subscription and revenue growth… Read more »
With Craft Brewery Deal, Monster Beverage Muddles Drink Categories Further
Description: Soft, hard or energetic, it’s still the beverage industry. But these days it’s getting harder to pigeonhole the players, who keep crossing lanes. Source: MediaPost.com Date: Jan 13, 2022 Link: https://www.mediapost.com/publications/article/370281/with-craft-brewery-deal-monster-beverage-muddles.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=124944&hashid=7T9TCmQZSDGbnu-424RuBQ Questions for discussion: Create a concept map to show the relative positioning of these products and brands. Do you think the consumer is… Read more »
Advertisers can now run clickable podcast ads on Spotify
Description: US advertisers can now run clickable ads within the Spotify app, per a company press release. Source: eMarketer.com Date: Jan 10, 2022 Link: https://www.emarketer.com/content/advertisers-now-run-clickable-podcast-ads-on-spotify?ecid=NL1001 Questions for discussion: How does this new ad system work? Is it a good idea, in your opinion? Do you think it will resonate with consumers?
A $550 Million Springsteen Deal? It’s Glory Days for Catalog Sales.
Description: Bob Dylan, Paul Simon, Tina Turner and others have all sold rights to their music for eye-popping prices. Here’s why. Source: NYTimes.com Date: Dec 20, 2021 Link: https://www.nytimes.com/2021/12/20/arts/music/bruce-springsteen-catalog.html? Questions for discussion: Summarize what has happened to the music industry and the explanations for why events have unfolded as they have. Explain the Springsteen deal…. Read more »
Next for the metaverse: convincing you it’s not just for kids
Description: When a video game company only your kids have heard of goes public at a $38 billion valuation, you pay attention. Source: CNBC.com Date: Dec 22, 2021 Link: https://www.cnbc.com/2021/12/22/here-are-the-companies-building-the-metaverse-meta-roblox-epic.html Questions for discussion: What is happening in this industry that should interest buiness people? What issues are related to the management applications such as the use… Read more »
Amazon is making its own containers and bypassing supply chain chaos with chartered ships and long-haul planes
Description: For years, Amazon has been quietly chartering private cargo ships, making its own containers, and leasing planes to better control the complicated shipping journey of an online order. Now, as many retailers panic over supply chain chaos, Amazon’s costly early moves are helping it avoid the long wait times for available dock space and workers at… Read more »
Olympic diver and knitter Tom Daley launches his own online knitting shop
Description: British diver Tom Daley won fans for his habit of knitting between events at the Tokyo Olympics. Now he’s converted that hobby into a business, launching a website that sells knitting kits for sweaters, blankets, accessories and even a pink flamingo named Elvis. Source: NPR.org Date: Dec 03, 2021 Link: https://www.npr.org/2021/12/03/1061179241/tom-daley-knitting-british-olympic-diver Questions for discussion:… Read more »
Doing Capitalism Differently — One Backpack at a Time
Description: Davis Smith, founder of sustainable outdoor gear brand Cotopaxi, thinks of protecting the environment as table stakes in his larger mission to alleviate extreme poverty and uplift communities across the globe. Source: knowledge.wharton.upenn.edu Date: Nov 29, 2021 Link: https://knowledge.wharton.upenn.edu/article/capitalism-differently-one-backpack-time/ Questions for discussion: Summarize the marketing strategy of the firm and the brand positioning? Who is… Read more »
Elle magazine says it will ban fur from its publications worldwide
Description: Lifestyle and fashion magazine ELLE announced Thursday it is banning fur from all pages of its publications in a move to support animal welfare and reflect changing tastes. Source: NPR.org Date: Dec 02, 2021 Link: https://www.npr.org/2021/12/02/1061053897/elle-magazine-ban-fur-from-publications Questions for discussion: What are the implications of this decision and the publicity from it on the various industries and… Read more »
Applied Marketing, 2e
Canadian Edition
