Plant-Based Foods Expand, With Consumers Hungry for More

Posted by & filed under Consumer/Buyer Behavior, Ethics, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Product Brands and Branding, Supply Chain.

Description: A broad variety of options are now available in grocery aisles and on restaurant menus, and more companies are looking to get in on the action.

Source: NYTimes.com

Date: Sep 08, 2021

Link: https://www.nytimes.com/2021/09/08/business/plant-based-food-companies.html

Questions for discussion:

  • Why is the plant-based food industry growing?
  • What sorts of food items would you expect to see in the future, given the trends described in the article?
  • What would you advise marketers do to grow sales and compete with the meat-based industry?