Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding.

Description: It’s not that long ago that Matthew Corrin was everywhere as the face of a nascent healthy eating trend that was trying to shake Canadians out of their burgers-and-fries habits.

Source: – video report ​

Date: Sep 01, 2021 ​


Questions for discussion:

  • Do you think the PR stunts were valuable in any way?
  • Do you think there is room in the fast-food marketplace for this concept?
  • Outline how you would develop the market for Freshii? ​