Description: It’s not that long ago that Matthew Corrin was everywhere as the face of a nascent healthy eating trend that was trying to shake Canadians out of their burgers-and-fries habits.
Source: BNNBloomberg.com – video report
Date: Sep 01, 2021
Questions for discussion:
- Do you think the PR stunts were valuable in any way?
- Do you think there is room in the fast-food marketplace for this concept?
- Outline how you would develop the market for Freshii?