‘A disaster’: Why Bay Street turned on Freshii after growth plans flopped

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding.

Description: It’s not that long ago that Matthew Corrin was everywhere as the face of a nascent healthy eating trend that was trying to shake Canadians out of their burgers-and-fries habits.

Source: BNNBloomberg.com – video report ​

Date: Sep 01, 2021 ​

Link: https://www.bnnbloomberg.ca/a-disaster-why-bay-street-turned-on-freshii-after-growth-plans-flopped-1.1642085

Questions for discussion:

  • Do you think the PR stunts were valuable in any way?
  • Do you think there is room in the fast-food marketplace for this concept?
  • Outline how you would develop the market for Freshii? ​