Posted by & filed under Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding.

Description: German high-performance car manufacturer Porsche has revealed that 2019 was a record year for global sales.

Source: – video report

Date: Jan 09, 2020


Questions for discussion:

  • What does the report say about the changing competition between auto brands and products?
  • How would you position Tesla in a perceptual map?