Bombardier’s ‘hugely disappointing’ forecast cut sparks speculation it may quit the aviation business

Posted by & filed under Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Supply Chain.

Description: Potential end of Bombardier’s involvement in the A220 program combines with new stumbles in its rail business to undermine a once-great name in manufacturing

Source: FinancialPost.com

Date: Jan 17, 2020

Link: https://business.financialpost.com/transportation/rail/bombardier-sees-lower-full-year-results-on-challenging-rail-projects-2#comments-area

Questions for discussion:

  • From a marketing point of view, why is it advantageous for Bombardier to be part of the Airbus group?
  • As a marketer and given the two primary divisions of the firm, what would you advise the firm do to survive?