Description: Potential end of Bombardier’s involvement in the A220 program combines with new stumbles in its rail business to undermine a once-great name in manufacturing
Date: Jan 17, 2020
Questions for discussion:
- From a marketing point of view, why is it advantageous for Bombardier to be part of the Airbus group?
- As a marketer and given the two primary divisions of the firm, what would you advise the firm do to survive?