Posted by & filed under Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Supply Chain.

Description: Potential end of Bombardier’s involvement in the A220 program combines with new stumbles in its rail business to undermine a once-great name in manufacturing


Date: Jan 17, 2020


Questions for discussion:

  • From a marketing point of view, why is it advantageous for Bombardier to be part of the Airbus group?
  • As a marketer and given the two primary divisions of the firm, what would you advise the firm do to survive?