Posted by & filed under Global Marketing, Innovation, Marketing Research.

Description: Here it is: Six Pixels of Separation – Episode #705 – Host: Mitch Joel. If you want to better understand how your business might be impacted by trends that are happening today (and growing bigger and bigger), you should pay attention to the work of Rohit Bhargava. Rohit is on a mission to help the world be more open-minded by teaching others how to be non-obvious thinkers. He is the founder of the Non-Obvious Company and an entertaining, original and “non-boring” keynote speaker on innovation and trust. He previously spent 15 years in leadership roles at two renowned ad agencies: Leo Burnett and Ogilvy. Rohit is the Wall Street Journal bestselling author of many books (including Personality Not Included, Likeonomics, Always Eat Left Handed and many more). Rohit is a popular Adjunct Professor of storytelling at Georgetown University and also writes a monthly column for GQ magazine in Brazil. His Non-Obvious book series is an annual look at the trends that are our shaping the world today (and tomorrow). He just published his tenth (and last) edition of the series, Non Obvious Megatrends. His work isn’t just about the trends, but how anyone can be better at spotting and curating them. Enjoy the conversation…


Date: Jan 12, 2020


Questions for discussion:

  • What are some of the trends marketers might be interested in following?
  • What are your thoughts on his technique for organizing and following data?