Hidden camera footage catches misleading sales practices at car rental agency

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Marketing Strategy, Relationship Marketing, Retail Marketing, Services Marketing.

Description: Experts weigh in on what consumers should look out for when renting a car

Source: CBC.ca

Date: Jan 31, 2020

Link: https://www.cbc.ca/news/business/marketplace-car-rental-ripoffs-1.5442260

Questions for discussion:

  • Summarize the consumer related issues presented in this report.
  • Is the industry being fair to consumers, in your opinion?
  • Should the industry self-police or is there a place for government intervention?