Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Marketing Strategy, Relationship Marketing, Retail Marketing, Services Marketing.

Description: Experts weigh in on what consumers should look out for when renting a car


Date: Jan 31, 2020


Questions for discussion:

  • Summarize the consumer related issues presented in this report.
  • Is the industry being fair to consumers, in your opinion?
  • Should the industry self-police or is there a place for government intervention?