Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Product Brands and Branding, Retail Marketing.

Description: It may not be apparent when you’re spending $70 on CBD foot cream, but hemp prices are plunging amid a “grossly oversupplied” market, according to the head of the industry’s first price provider.


Date: Jan 26, 2020


Questions for discussion:

  • Explain price movements in this commodity.
  • How can the industry deal with the growth in supply?
  • Is there a marketing solution?
  • How should investors deal with the current environment?