Description: Americans are moving on from COVID-19. Most public places, transit, and municipalities have gotten rid of mask mandates. Vaccine booster rates have plateaued, even with the introduction of a new “bivalent” shot targeting multiple variants, including Omicron. Source: Yahoo.Finance.com – video report Date: Oct 18, 2022 Link: https://ca.finance.yahoo.com/news/pfizer-ceo-2023-pivotal-year-as-covid-19-drug-sales-wane-195020896.html Questions for discussion: How is the… Read more »
Posts Categorized: Ethics
These colleges promise no student debt: ‘Loans are not part of the deal’
Description: Increasingly, college is an option only for those who can afford it or are willing to take on massive student debt. But not all schools see it that way. Source: CNBC.com Date: Oct 12, 2022 Link: https://www.cnbc.com/2022/10/12/these-colleges-promise-no-student-loans.html Questions for discussion: What are the pros and cons in this plan for students and colleges to weigh? How… Read more »
Businesses considering added credit card fee to pass on costs as rules change: survey
Description: Canadians may see a jump in businesses adding credit card surcharges as restrictions on the practice lift this week, though research from the Bank of Canada shows consumers have long been paying extra because of the payment option. Source: Yahoo.Finance.com Date: Oct 05, 2022 Link: https://ca.finance.yahoo.com/news/nearly-1-5-merchants-considering-131330390.html Questions for discussion: What are the potential… Read more »
Patagonia founder to give apparel company to trust, direct profits toward climate crisis fight
Description: Yvon Chouinard, the billionaire founder of outdoor apparel brand Patagonia, said on Wednesday he is giving away the company to a trust that will use its profit to fight the climate crisis. Source: CBC.ca Date: Sep 15, 2022 Link: https://www.cbc.ca/news/business/patagonia-founder-trust-climate-crisis-1.6583492 Questions for discussion: What do you think customer reaction will be to the decision?… Read more »
How Barnes & Noble Went From Villain to Hero
Description: After years on the decline, Barnes & Noble’s sales are up, its costs are down — and the same people who for decades saw the superchain as a supervillain are celebrating its success. Source: NYTimes.com Date: April 15, 2022 Link: https://www.nytimes.com/2022/04/15/arts/barnes-noble-bookstores.html Questions for discussion: What has happened to the bookselling business and to Barnes… Read more »
Elon Musk offers to buy Twitter for $43 billion, so it can be ‘transformed as private company’
Description: Elon Musk offered to buy Twitter for $54.20 a share, saying the social media company needs to be transformed privately, a little over a week after first revealing a 9.2% stake in the company. Musk’s offer values Twitter at about $43 billion. Source: CNBC.com – video report Date: Apr 14, 2022 Link: https://www.cnbc.com/2022/04/14/elon-musk-offers-to-buy-twitter-for-54point20-a-share-saying-it-needs-to-be-transformed-as-private-company.html Questions for discussion:… Read more »
How Amazon plans to fix its massive returns problem
Description: Amazon is handling a rapidly growing number of returns that are causing a massive problem for the e-commerce giant and the planet. A National Retail Federation survey found a record $761 billion of merchandise was returned to retailers in 2021. That amount surpasses what the U.S. spent on national defence in 2021, which was $741 billion. Source: CNBC.com… Read more »
She Was a Candidate to Lead Levi’s. Then She Started Tweeting.
Description: Jennifer Sey left Levi’s after her advocacy against school closures and mask mandates for children gained attention. She says it’s a matter of free speech. The company disagrees. Source: NYTimes.com Date: Mar 29, 2022 Link: https://www.nytimes.com/2022/03/25/business/levis-jen-sey.html Questions for discussion: What are the marketing issues related to this story? How has the brand been affected,… Read more »
The Battle for Your Toilet Paper Is On
Description: Pandemic shortages gave eco-friendly toilet paper brands a boost. One reason it may last: They’re figuring out softness. (Source: Bloomberg) Source: Bloomberg.com – video report Date: Mar 29, 2022 Link: https://www.bloomberg.com/news/videos/2022-03-29/the-battle-for-your-toilet-paper-is-on-video Questions for discussion: How does the report characterize the competitors in this industry? What are the advantages and disadvantages related to eco-friendly toilet… Read more »
Fortnite owner Epic Games raises $36M to support Ukraine
Description: The creators of the popular online video game Fortnite have raised more than $36 million US in a single day, after promising to send all the money raised from sales of a new version of the game to support humanitarian efforts in Ukraine. Source: CBC.ca Date: Mar 23, 2022 Link: https://www.cbc.ca/news/business/fortnite-ukraine-1.6392384 Questions for discussion:… Read more »
Applied Marketing, 2e
Canadian Edition
