Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC).

Description: Pepsi is rolling out a “Pepsi Trash Talk” platform that enlists NFL stars to teach consumers the do’s and don’ts of recycling,¬†according to an announcement.

Source: MarketingDrive.com

Date: Sep 15, 2021

Link: https://www.marketingdive.com/news/pepsi-breaks-down-recycling-101-with-nfl-stars-amid-sustainable-transformat/606599/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-09-15%20Marketing%20Dive%20Newsletter%20%5Bissue:36717%5D&utm_term=Marketing%20Dive

Questions for discussion:

  • Why do you think is Pepsi collaborating with this campaign?
  • Is there a natural synergy between the company and the cause?
  • Do you think the sample ad works well?
  • What would you advise Pepsi?