Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC).

Description: Pepsi is rolling out a “Pepsi Trash Talk” platform that enlists NFL stars to teach consumers the do’s and don’ts of recycling, according to an announcement.


Date: Sep 15, 2021


Questions for discussion:

  • Why do you think is Pepsi collaborating with this campaign?
  • Is there a natural synergy between the company and the cause?
  • Do you think the sample ad works well?
  • What would you advise Pepsi?