Posted by & filed under Ethics, Integrated Marketing Communications (IMC), Relationship Marketing, Services Marketing.

Description: Michael Rousseau’s address to the Montreal business community was meant to trumpet Air Canada’s recovery and its crucial role in the Quebec economy. Instead, it became a public relations disaster for the new chief executive officer.

Source: – video report

Date: Nov 05, 2021


Questions for discussion:

  • Summarize the PR problem the firm faces today.
  • What would you advised the PR department do to mitigate the problem?