Description: Michael Rousseau’s address to the Montreal business community was meant to trumpet Air Canada’s recovery and its crucial role in the Quebec economy. Instead, it became a public relations disaster for the new chief executive officer.
Source: BNNBloomberg.com – video report
Date: Nov 05, 2021
Questions for discussion:
- Summarize the PR problem the firm faces today.
- What would you advised the PR department do to mitigate the problem?