Virgin Media O2, British Gas and Sky demand world leaders tackle climate misinformation

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: More than 250 companies have signed an open letter, which demands world leaders and tech platforms take action to stop the spread of misinformation as data shows the extent of the problem.

Source: MarketingWeek.com

Date: Nov 09, 2021

Link: https://www.marketingweek.com/letter-tackle-climate-misinformation/

Questions for discussion:

  • What are the social and business issues related to this effort by these businesses with this particular position?
  • How should marketers deal with pressure like this, especially when they may not agree with the argument or want to be involved?