Posted by & filed under Consumer/Buyer Behavior, Ethics, Integrated Marketing Communications (IMC), Marketing Strategy, Retail Marketing, Supply Chain.

Description: The nonprofit Center for Science in the Public Interest is pressuring CPG brands and grocers to restrict the ubiquitous in-store placement of sugary soda, punch, lemonade, and sports drinks.

Source: – video report

Date: Nov 05, 2021


Questions for discussion:

  • What do you believe the response should be from the retail industry?
  • What do you think about this campaign and ads?