Advocacy Group Asks Brands, Grocers To ‘Keep Soda In The Soda Aisle’ Only

Posted by & filed under Consumer/Buyer Behavior, Ethics, Integrated Marketing Communications (IMC), Marketing Strategy, Retail Marketing, Supply Chain.

Description: The nonprofit Center for Science in the Public Interest is pressuring CPG brands and grocers to restrict the ubiquitous in-store placement of sugary soda, punch, lemonade, and sports drinks.

Source: MediaPost.com – video report

Date: Nov 05, 2021

Link: https://www.mediapost.com/publications/article/368407/advocacy-group-asks-brands-grocers-to-keep-soda.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=124205&hashid=7T9TCmQZSDGbnu-424RuBQ

Questions for discussion:

  • What do you believe the response should be from the retail industry?
  • What do you think about this campaign and ads?