Americans’ Trust in Media Dips to Second Lowest on Record

Posted by & filed under Consumer/Buyer Behavior, Ethics, Marketing Research, Relationship Marketing.

Description: WASHINGTON, D.C. — Americans’ trust in the media to report the news fully, accurately and fairly has edged down four percentage points since last year to 36%, making this year’s reading the second lowest in Gallup’s trend.

Source: Gallup.com

Date: Oct 07, 2021

Link: https://news.gallup.com/poll/355526/americans-trust-media-dips-second-lowest-record.aspx

Questions for discussion:

  • Summarize and explain the concerns with the key items in the report.
  • What does this mean for managers in the industry and related businesses who make use of the media for advertising and communications with consumers?
  • What should the industry do?