Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Market Segmentation, Relationship Marketing.

Description: When Frances Haugen, a former product manager at Facebook, told a Senate hearing this week that the company put its “astronomical profits before people,” the outcry was loud and indignant. The social media company’s founder and chief executive, Mark Zuckerberg, responded with a Facebook post insisting, “We care deeply about issues like safety, well-being and mental health.”


Date: Oct 08, 2021


Questions for discussion:

  • What is the essence of the complaint against Facebook management?
  • What does the article say about the history of how media have handled this same issue?
  • What would you advise the firm do, from a PR point of view and a longer term business perspective?