The Unconventional Methods Liquor Makers Are Taking to Be More Sustainable

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Product Brands and Branding.

Description: What helps Air Co. stand out is the marketing. This vodka is “Made From Air, Water & Sun.” And it is proclaimed to be the world’s “most sustainable vodka” ever.

Source: Fortune.com

Date: Nov 07, 2019

Link: https://fortune.com/2019/11/07/sustainable-spirits/

Questions for discussion:

  • How is this brand different from the competition?
  • Do you think there is a market for this niche?
  • Do you think the firm is marketing the brand appropriately?