Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy.

Description: Netflix turned Hollywood on its head six years ago, or so the narrative goes. As it shifted from mail-order DVD company to streaming-service behemoth, its series brought movie stars to television at a time when such a transition was far more attention-getting than it is today. Moreover, they did so while at least emulating a level of quality that propelled Netflix into the awards conversation.


Date: Oct 30, 2019


Questions for discussion:

  • Summarize the evaluation of the Apple product offering?
  • What should management do to differentiate and succeed in this streaming landscape?