Posted by & filed under Consumer/Buyer Behavior, Marketing Research.

Description: The way people watch video content is changing worldwide. We forecast that 45.6 million people in the UK will watch digital video this year, representing 68.3% of the population. It’s leading many traditional service providers to substantially alter their propositions, including the UK’s pay TV behemoth Sky.


Date: Oct 31, 2019


Questions for discussion:

  • Summarize the industry research presented in this report.
  • How should viewers, content providers and advertisers be expected to behave in the future?