Posted by & filed under Consumer/Buyer Behavior, Market Segmentation, Product Brands and Branding, Relationship Marketing.

Description: Drake now majority owner of More Life Growth, which plans to sell cannabis and related products

Source: – video report

Date: Nov 07, 2019


Questions for discussion:

  • What is the benefit to partnering with a public personality like Drake?
  • Are there risks to this approach to branding?