Posted by & filed under Consumer/Buyer Behavior, Market Segmentation, Relationship Marketing.

Description: Getty Images CMO Gene Foca joins eMarketer executive editor Rimma Kats to discuss why companies shouldn’t chase after the latest “must have” tools and why you shouldn’t overspend on a marketing stack.

Source: – podcast

Date: Nov 06, 2019


Questions for discussion:

  • Summarize the key suggestions to marketers?
  • How does Getty funnel customers towards greater sales?