Description: Getty Images CMO Gene Foca joins eMarketer executive editor Rimma Kats to discuss why companies shouldn’t chase after the latest “must have” tools and why you shouldn’t overspend on a marketing stack.

Source: eMarketer.com – podcast

Date: Nov 06, 2019

Link: https://www.emarketer.com/content/how-marketing-stacks-up-at-getty-images

Questions for discussion:

• Summarize the key suggestions to marketers?
• How does Getty funnel customers towards greater sales?