Posted by & filed under Consumer/Buyer Behavior, Ethics, Integrated Marketing Communications (IMC), Pricing, Product Brands and Branding, Relationship Marketing, Retail Marketing, Services Marketing.

Description: While “it won’t be business as usual,” Loblaw chief executive Galen Weston urged Canadians not to worry about food shortages, price hikes or store closures amid the coronavirus outbreak.


Date: Mar 16, 2020


Questions for discussion:

  • How is the firm’s response a good example of socially responsible and ethical behavior?
  • Do you think customer good will toward the firm will be impacted as a result of these managerial decisions?